How leads move through your pipeline, when a stalled deal gets flagged, and the reasons a lead can be marked lost.
Resolves Open Item #5 — this is still genuinely undecided in the spec, unlike some other settings on this site.
Flags a lead that's gone quiet before it dies silently in the pipeline.
Required on every lead marked Lost — this is what makes "why do we lose deals" a real report instead of a guess.